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Journal
Notes on design, Framer development and launching websites, written from real client projects.
Articles & notes
Updated monthly
Content first
Latest article · Process · 6 min read
Process
Why Good Websites Start With a Content Plan
How mapping your pages before design saves weeks of rework.
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Design
Choosing Type That Carries Your Brand
A practical way to pair fonts for clarity and character.
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Development
Building Pages That Load in Under a Second
Simple habits for lean images, fonts and Framer components.
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Branding
Writing Homepage Copy That Converts
How to turn features into clear, confident messages visitors act on.
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Branding
Why Motion Belongs in Your Brand Guidelines
Treating animation as part of the identity, not decoration.
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Design
Designing With a Grid You Can Feel
How a visible structure makes layouts calmer and easier to scan.
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Design
Using Colour With Intent
Why one accent colour, used carefully, beats a full palette.
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Development
Framer CMS Structures That Stay Tidy
Setting up collections your team can update without breaking layouts.
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Process
How I Run a Two-Week Website Sprint
A simple rhythm for going from first call to a live site.
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Branding
Building a Brand System That Scales
Turning a logo and a palette into rules your whole team can use.
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I read every brief myself and reply within one working day — usually much sooner.
Designer & Framer developer
SAMIR®
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